Production

Media Headquarters brings search for CANADA’S SMARTEST PERSON to CBC Television, March 2012

December 6th, 2011

Gemini Award winning and Emmy Award nominated production company, Media Headquarters (The Summit, The Great Polar Bear Adventure, Modern Love, Outlaw In-laws), today announced that it is bringing the search for CANADA’S SMARTEST PERSON to CBC Television in March 2012.

An original and groundbreaking new television special, CANADA’S SMARTEST PERSON will redefine what it means to be smart. The two-hour prime-time event will be taped in front of a live studio audience and draw upon the latest research to show that there is more to intelligence than having a high IQ score, or being a whiz at math or trivia.

“For too long, the concept of intelligence has been confined to a limited view of what it means to be smart,” says Robert Cohen, Executive Producer, Media Headquarters. “CANADA’S SMARTEST PERSON showcases intelligence in all its forms, inspiring Canadians to embrace their unique strengths.”

“CBC Television is thrilled to work with Media Headquarters to bring this exciting original television event to Canadians across the country,” says Kirstine Stewart, Executive Vice-President of English Services, CBC Television.

It’s not about how smart you are, rather how you are smart!

According to the internationally embraced Theory of Multiple Intelligences, there are actually several different kinds of smarts. Six main areas of intelligence are: Logical, Visual, Physical, Linguistic, Musical and Social.

CANADA’S SMARTEST PERSON will feature four top participants as they undergo fun and spectacular tests in each category of intelligence. The person who proves that they have the most versatile smarts in the country will earn the title of CANADA’S SMARTEST PERSON while audiences can play along at home. Whether it be uncovering lies in a sea of half-truths, navigating an obstacle course of lasers at break-neck speed, or composing a film score in less than five minutes, every kind of smarts will be challenged.

Play along at home during broadcast event using interactive app

During the telecast, viewers will be able to test themselves alongside the top TV participants from their smartphone or home computer using a new innovative and interactive app. The CANADA’S SMARTEST PERSON app will feature interactive challenges synchronized with the television event. Home audiences will be able to put their own wits to the test, discover more about their personal intelligence and see how they compare to the TV participants and the rest of the country.

Apply to participate on CANADA’S SMARTEST PERSON – Dec. 5 to Jan. 1

Show us your smarts! We are searching for the smartest person in the country and it could be you or someone you know. Canadians can apply themselves, or nominate someone they know, starting Monday, Dec. 5, 2011 at 9:00 a.m. EST to Jan. 1, 2012 at 11:59 p.m. EST. Apply at cbc.ca/smartestperson.

For all the latest news and updates on CANADA’S SMARTEST PERSON, follow us on Facebook.com/canadassmartestperson and on Twitter @CanadasSmartest.

CANADA’S SMARTESTPERSON is an original Media Headquarters production produced in association with CBC Television. Created by Robert Cohen, executive producers are Robert Cohen and Shari Cohen. Louise Wood is the producer.

About Media Headquarters

Media Headquarters is an internationally award-winning independent production company founded in 1999 by brother-sister team Robert Cohen and Shari Cohen. Recognized for producing high-quality and innovative programming for worldwide markets, the company’s diverse slate includes factual, dramatic, documentary and children’s programming. For more information visit mediahqs.net.

About Multiple Intelligences Theory

Dr. Howard Gardner, a psychologist and professor of Cognition and Education at Harvard University, pioneered the theory of multiple intelligences in 1983. The theory proposes all humans have several kinds of intelligence that reflect different ways of interacting with the world and solving problems. Each person has a unique combination or profile of intelligences. Today, the application of multiple intelligence theory is widely embraced around the world and has had a significant impact in the realms of education, work and personal achievement.

About CBC/Radio-Canada

CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages, plus seven languages for international audiences. In 2011, CBC/Radio-Canada is celebrating 75 years of serving Canadians and being at the centre of the democratic, social and cultural life of Canada.

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For more information contact:

Shauna Simons

PraxisPR

shauna@praxispr.ca

O: 905-949-8255 x 232