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CBC AND MEDIA HEADQUARTERS ANNOUNCE GLOBAL DISTRIBUTION AGREEMENT WITH ELECTUS INTERNATIONAL FOR CANADA’S SMARTEST PERSON

April 2nd, 2012

CBC and Media Headquarters announced today that Electus International, the global distribution arm of Ben Silverman’s multimedia studio, Electus, will be the worldwide distributor for CANADA’S SMARTEST PERSON, a groundbreaking format and interactive television experience that redefines what it means to be smart.

“We’re excited to be working with great partners to develop innovative formats like Canada’s Smartest Person that resonate and engage viewers in a social television experience,” said Julie Bristow, CBC’s Executive Director of Studio and Unscripted Programming. “We’re thrilled Electus has added this to their slate of programming to bring this experience to viewers around the world.”

“We are delighted to be joining forces with Electus to bring Canada’s Smartest Person to the global market,” said Robert Cohen, Creator and Executive Producer of Canada’s Smartest Person. “Canada’s Smartest Person is a format that transcends borders with a cutting edge definition of smarts. With so many great champions of this project we’re excited about where it’s going.”

CANADA’S SMARTEST PERSON (an original Media Headquarters production produced in association with CBC Television and Group M Entertainment and with the participation of the Bell Broadcast and New Media Fund) is a prime time event that draws upon the latest research to show that there is more to being smart than having a high IQ, or being a whiz at math or trivia. Four top finalists, chosen through a nation-wide application process, undergo fun and spectacular challenges in each category of smarts. The person who proves they have the most versatile smarts in the country, with strengths across the board, earns the title of Canada’s Smartest Person. Whether it is navigating an “intelligence obstacle course” at breakneck speed, improvising a speech using random words, or deciphering a musical mystery, every kind of smarts will be challenged.

During the broadcast, viewers are able to go head to head with the finalists on their smart phone, tablet or home computer using an innovative and interactive app. The Canada’s Smartest Person app features challenges synchronized in real time. Viewers can put their own wits to the test, discover more about their personal smarts and see how they compare to family members, friends and the rest of the country. Viewers can prepare for the broadcast by taking a “How Are You Smart” Facebook test designed to identify primary and secondary intelligence strengths. Users can share their “intelligence identity” on social media platforms and invite others to take the test as well.

CANADA’S SMARTEST PERSON is Created and Executive Produced by Robert Cohen. The show is also Executive Produced by Shari Cohen.

ABOUT MEDIA HEADQUARTERS

Media Headquarters is an internationally award-winning production company founded in 1999 by brother-sister team Robert Cohen and Shari Cohen. Based in Toronto, Canada, the company is recognized for producing high-quality and innovative programming and formats for worldwide markets. Media Headquarters’ diverse slate includes factual, dramatic, documentary and children’s series and specials. No matter the genre or style, the company is committed to delivering exceptional content that entertains viewers around the world. For more information visit www.mediahqs.net.

ABOUT ELECTUS

Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world. Headed by Ben Silverman in partnership with IAC [NASDAQ:IACI], the company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be a true partner in campaigns and content creation.

ABOUT CBC/RADIO-CANADA

CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages, plus seven languages for international audiences. In 2011, CBC/Radio-Canada celebrated 75 years of serving Canadians and being at the centre of the democratic, social and cultural life of Canada.

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For further information, contact:

James Lamont, Veritas Communications

(Work) 416-482-2617

(Cell) 416-859-5870

lamont@veritascanada.com


CBC’S CANADA’S SMARTEST PERSON ENGAGES CANADIANS WITH CUTTING EDGE SOCIAL TELEVISION EXPERIENCE

March 19th, 2012

Broadcast attracted thousands of viewers to play along in real time

With more than a million online page views, audiences from across the country took the challenge and went head-to-head with some of Canada’s top minds during last night’s broadcast of CANADA’S SMARTEST PERSON.  Nearly 10% of television viewers played along in real time at CBC.ca/smartestperson and by using the free CANADA’S SMARTEST PERSON App on their iPad, iPhone or iPod touch.

CANADA’S SMARTEST PERSON was a trending topic on Twitter nearly 1 million impressions**, and 3.7 million impressions on Facebook.

The show drew an average of 701,000 viewers, reaching almost 2.9 million Canadians, peaking at 950,000 as the winner was announced.

Hosted by award-winning comedian and star of CBC Television’s MR. D., Gerry Dee, CANADA’S SMARTEST PERSON is a groundbreaking two-hour television special that revealed that there is more to intelligence than having a high IQ score or being a whiz at math or trivia.

Drawing on the Theory of Multiple Intelligences, the unique play-along experience allowed viewers to test their own wits during the broadcast. Viewers were able to see how they compare to the four participants in studio competing for the title of CANADA’S SMARTEST PERSON, as well as family members and friends.

Hamilton Tiger-Cats offensive linesman, Peter Dyakowski, took the title of CANADA’S SMARTEST PERSON by defeating high school science teacher, Dr. Marshall Carroll; 23-year-old student and gamer, Laura Suen; and spoken word poet, Greg Frankson, in a series of fun and spectacular challenges aimed at testing six areas of the Theory of Multiple Intelligences.

Fans can still test their intelligence strengths by taking the “How Are You Smart?” Facebook test designed to identify primary and secondary strengths. Users can then share their “intelligence identity” on social media platforms and invite others to take the test as well. ‘Like’ the show at Facebook.com/canadassmartestperson or follow us on Twitter for more information.

CANADA’S SMARTEST PERSON is an original Media Headquarters production produced in association with CBC Television and with the participation of the Bell Broadcast and New Media Fund. Created by Robert Cohen, executive producers are Robert Cohen and Shari Cohen with Louise Wood as producer.

ABOUT MULTIPLE INTELLIGENCES THEORY

Dr. Howard Gardner, a psychologist and professor of Cognition and Education at Harvard University, pioneered the theory of multiple intelligences in 1983. The theory proposes all humans have several kinds of intelligence that reflect different ways of interacting with the world and solving problems. Each person has a unique combination or profile of intelligences. Today, the application of multiple intelligence theory is widely embraced around the world and has had a significant impact in the realms of education, work and personal achievement.

ABOUT MEDIA HEADQUARTERS

Media Headquarters is an internationally award-winning independent production company founded in 1999 by brother-sister team Robert Cohen and Shari Cohen. Recognized for producing high-quality and innovative programming for worldwide markets, the company’s diverse slate includes factual, dramatic, documentary and children’s programming. For more information visit mediahqs.net.

ABOUT CBC/RADIO-CANADA

CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages, plus seven languages for international audiences. In 2011, CBC/Radio-Canada celebrated 75 years of serving Canadians and being at the centre of the democratic, social and cultural life of Canada.

*Source: Omniture

**Source: Tweet Reach

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For further information please contact:

Renee Weekes

Veritas Communications

weekes@veritascanada.com

(416) 640-4155 (office)

(416) 894-7209 (cell)


HOW SMART ARE YOU, CANADA? PLAY ALONG WITH CANADA’S SMARTEST PERSON SUNDAY, MARCH 18 AT 8 P.M. ON CBC-TV

March 16th, 2012

Viewers can go head-to-head with some of the country’s top minds, playing online in real time when CANADA’S SMARTEST PERSON airs on CBC Television on Sunday, March 18 at 8 p.m. (8:30 NT).

Hosted by award-winning comedian and star of CBC Television’s MR. D., Gerry Dee, CANADA’S SMARTEST PERSON is a groundbreaking two-hour television special that will reveal that there is more to intelligence than having a high IQ score or being a whiz at math or trivia.

Want to know how you measure up against the competitors? The CANADA’S SMARTEST PERSON App is available for free from the App Store on iPad, iPhone and iPod touch. Viewers can also experience CANADA’S SMARTEST PERSON online at www.cbc.ca/smartestperson.

Drawing on the Theory of Multiple Intelligences, this unique play-along experience allows viewers to test their own wits during the broadcast. Viewers can see how they compare to the four participants in studio competing for the title of CANADA’S SMARTEST PERSON, as well as family members and friends.

Airing on Sunday, March 18 at 8 p.m. (8:30 NT), CANADA’S SMARTEST PERSON will feature Hamilton Tiger Cats offensive linesman, Peter Dyakowski; high school science teacher, Dr. Marshall Carroll; 23-year-old student and gamer, Laura Suen; and spoken word poet, Greg Frankson participating in a series of fun and spectacular challenges aimed at testing six areas of the Theory of Multiple Intelligences. The person who proves that they have the most versatile smarts will earn the title of CANADA’S SMARTEST PERSON.

CANADA’S SMARTEST PERSON will also feature a lineup of special guest appearances by Arlene Dickinson (DRAGONS’ DEN), comedians Naomi Sniekus and Matt Baram, and more!

CANADA’S SMARTEST PERSON viewers can prepare for the broadcast by taking a “How Are You Smart?” Facebook test designed to identify primary and secondary intelligence strengths. Users can share their “intelligence identity” on social media platforms and invite others to take the test as well. ‘Like’ the show at Facebook.com/canadassmartestperson or follow us on Twitter for more information.

CANADA’S SMARTEST PERSON is an original Media Headquarters production produced in association with CBC Television and with the participation of the Bell Broadcast and New Media Fund. Created by Robert Cohen, executive producers are Robert Cohen and Shari Cohen. Louise Wood is the producer and Jonas Diamond from Smiley Guy Studios is the digital producer.

ABOUT MULTIPLE INTELLIGENCES THEORY

Dr. Howard Gardner, a psychologist and professor of Cognition and Education at Harvard University, pioneered the theory of multiple intelligences in 1983. The theory proposes all humans have several kinds of intelligence that reflect different ways of interacting with the world and solving problems. Each person has a unique combination or profile of intelligences. Today, the application of multiple intelligence theory is widely embraced around the world and has had a significant impact in the realms of education, work and personal achievement.

ABOUT MEDIA HEADQUARTERS

Media Headquarters is an internationally award-winning independent production company founded in 1999 by brother-sister team Robert Cohen and Shari Cohen. Recognized for producing high-quality and innovative programming for worldwide markets, the company’s diverse slate includes factual, dramatic, documentary and children’s programming. For more information visit mediahqs.net.

ABOUT CBC/RADIO-CANADA

CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages, plus seven languages for international audiences. In 2011, CBC/Radio-Canada celebrated 75 years of serving Canadians and being at the centre of the democratic, social and cultural life of Canada.

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For further information please contact:

Renee Weekes

Veritas Communications

weekes@veritascanada.com

(416) 640-4155 (office)

(416) 894-7209 (cell)


Gerry Dee on Canada’s Smartest Person: ‘There’s something to be said for competitiveness’

March 14th, 2012

Postmedia News – By Alex Strachan – March 14, 2012

Toronto comedian Gerry Dee — self-described “dummy” former teacher, creator and star of the CBC Monday-night comedy, Mr. D, and host of this weekend’s smarty-pants contest, Canada’s Smartest Person — has his own definition of “smart,” one that has little to do with book knowledge or dictionary definitions.

Canada’s Smartest Person presents “a new way of looking at ‘smart,’” Dee said, shouting into his cellphone, more than 2,000 miles of crackling static away. (That’s 3,200 kilometres in Canadian.) The cellphone was obviously invented by a smart person. The service provider — not so much.

The show’s definition is based on Harvard psychologist Howard Gardner’s Theory of Multiple Intelligence, which measures a person’s intelligence based on his or her ability to excel in six main areas of intelligence: logic ability, visualization and recognition, physical prowess, facility in language and communication, music intelligence and social aptitude.

It isn’t just about being a math geek, in other words. It helps to be able to fix a car.

Most people, scientists and educators agree, are strong in two or three areas of intelligence. The truly gifted person — the person in the room everyone learns to hate, or envy — is equally strong in all areas.

Such people are rare indeed, and Canada’s Smartest Person hopes to single out one such individual from four finalists this Sunday, March 18, on CBC.

The four, who have already shown aptitude in all six areas of intelligence (or they wouldn’t have made it to the final) include: a former CFL football lineman; a math geek and obsessive video gamer; a high-school science teacher who doubles — dabbles? — as a standup comedian and singer-songwriter; and a slam poet and spoken-word artist who once toiled as a policy analyst for the federal government. And you thought your taxes went to waste.

Dee says it’s important that Canada’s Smartest Person be interesting, but also fun.

“I’m a competitive person; I like trying the challenges myself and seeing if I could beat these people. It has a very sports feel to it, which is in line with what I like and do.

”There’s something to be said for competitiveness. Someone who’s competitive will find a way to win, find a way to succeed. I believe that. Some people are just quite happy to just be there, and others say, ‘I’ve got to be here and I’ve got to be the best.’”

“After meeting the four contestants, there are some that you would stereotypically say, ‘That is who I would always view as a smart person,’” Dee said. “There are others who you would not view as a stereotypically smart person. And then you would be surprised by the results, when you see them. Sometimes it’s the person you wouldn’t expect who does the best, and vice versa.”

Knowing the secret of the universe is one thing; being able to explain it in terms everyone can understand is quite another.

“For me, the skills that are probably more important in life are people skills and presentation skills and physical skills and logic and being able to read a person and looking at people who are kind of fraudulent. That’s always something I always felt I was good at, and that my dad was good at.”

“But my dad was a bus driver, you know? He sized people up every day, because he saw them every day. It’s just a different way of assessing smarts. And, for me, it’s a more valid way than someone who can solve the theory of relativity but can’t speak in front of five people without losing it and becoming really nervous. We’re looking for the well-rounded person.”



COMEDIA GERRY DEE TO HOST CANADA’S SMARTEST PERSON

February 21st, 2012

CFL player, scientist, poet and teacher vie for title; viewers can play along in real time with CANADA’S SMARTEST PERSON app

Gerry Dee, the award-winning comedian and star of CBC Television’s MR. D, will host CANADA’S SMARTEST PERSON, the groundbreaking two-hour television special that will reveal that there is more to intelligence than having a high IQ score or being a whiz at math or trivia. CANADA’S SMARTEST PERSON airs on CBC Television on Sunday, March 18 at 8 p.m. (8:30 NT).

In 2011, Canadians had the opportunity to nominate themselves, or someone they know, as CANADA’S SMARTEST PERSON. Drawing on the Theory of Multiple Intelligences, show producers used interviews and tests to narrow the field to four participants with well-rounded intelligence profiles.

Airing on Sunday, March 18 at 8 p.m., CANADA’S SMARTEST PERSON will feature Hamilton Tiger Cats offensive lineman, Peter Dyakowski; high school science teacher, Dr. Marshall Carroll; 23-year-old student and gamer, Laura Suen; and spoken word poet, Greg Frankson participating in a series of fun and spectacular challenges aimed at testing six areas of the Theory of Multiple Intelligences. The person who proves that they have the most versatile smarts will earn the title of CANADA’S SMARTEST PERSON.

CANADA’S SMARTEST PERSON will also feature a lineup of special guest appearances by Arlene Dickinson (DRAGONS’ DEN), comedians Naomi Sniekus, Matt Baram and Sean Cullen!

Play along during the broadcast

On the night of the broadcast, CANADA’S SMARTEST PERSON viewers can put their own wits to the test and play along simultaneously with the challenges online at cbc.ca/smartestperson or with an innovative app (for Apple iOS) created for the show. Available in early March, the play along app will help audiences discover more about their own intelligence and see how they compare to the four TV participants.

It’s not about how smart you are, rather how you are smart!

Beginning today, CANADA’S SMARTEST PERSON viewers can prepare for the broadcast by taking a “How Are You Smart?” Facebook test designed to identify primary and secondary intelligence strengths. Users can share their “intelligence identity” on social media platforms and invite others to take the test as well. ‘Like’ the show at Facebook.com/canadassmartestperson or follow us on Twitter for more information.

Participant info

Vancouver-born Peter Dyakowski is a 27-year-old offensive linesman for the Hamilton Tiger Cats. The first Canadian-born athlete to sign a scholarship with Louisiana State University, Dyakowski balances his athleticism with his Mensa qualified intelligence.

At just 23 years old, Laura Suen from Mississauga already has a double major Honours BSc in physics and cellular and molecular biology as well as a minor in mathematics. In her free time, Suen plays video games competitively and has won over $30,000 in gaming competitions.

Dr. Marshall Carroll is a high school science teacher from Winnipeg who is educated as a theoretical quantum chemist. Also a singer-songwriter and a stand-up comedian, Carroll has been inspiring students for over 20 years.

With an ability to create poetry at the drop of a noun, Toronto’s Greg Frankson is a spoken word artist. Following a career in education in Montreal, Frankson moved to Ottawa where he became a policy analyst for the Federal Government before pursuing a full-time career as a performance artist, emcee, mental health advocate and arts educator.

CANADA’S SMARTEST PERSON is an original Media Headquarters production produced in association with CBC Television. Created by Robert Cohen, executive producers are Robert Cohen and Shari Cohen. Louise Wood is the producer.

ABOUT MEDIA HEADQUARTERS

Media Headquarters is an internationally award-winning independent production company founded in 1999 by brother-sister team Robert Cohen and Shari Cohen. Recognized for producing high-quality and innovative programming for worldwide markets, the company’s diverse slate includes factual, dramatic, documentary and children’s programming. For more information visit mediahqs.net.

ABOUT MULTIPLE INTELLIGENCES THEORY

Dr. Howard Gardner, a psychologist and professor of Cognition and Education at Harvard University, pioneered the theory of multiple intelligences in 1983. The theory proposes all humans have several kinds of intelligence that reflect different ways of interacting with the world and solving problems. Each person has a unique combination or profile of intelligences. Today, the application of multiple intelligence theory is widely embraced around the world and has had a significant impact in the realms of education, work and personal achievement.

ABOUT CBC/RADIO-CANADA

CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages, plus seven languages for international audiences. In 2011, CBC/Radio-Canada is celebrating 75 years of serving Canadians and being at the centre of the democratic, social and cultural life of Canada.

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For more information contact:

Shauna Simons / Matt Juniper

PRAXIS

shauna@praxispr.ca / matt@praxispr.ca

O: 905-949-8255 x 232 / x 225

Renee Weekes

Veritas Communications

weekes@veritascanada.com

(416) 640-4155 (office) / (416) 894-7209 (cell)